Terminology

Masthead - the name and logo of the magazine.

The Lead - the introductory paragraph of an article.  Usually written in bold or capitals.

Body Copy - refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font, size, word limits etc.  Usually written in columns with a font size typically between 8 and 10 with the same style kept throughout.
  
Serif font - fonts which have little bars (serifs) on the end of the letter.  Used to make bodies of text easier to read.

Sans Serif font - fonts which do not have little bars (serifs) on the end of each letter.  Used for Headings, captions etc.

Drop Capitals - really big letter to introduce the article.

Cross Head - small sub-heading used to split up a large block of text.

White Space - white parts of a page other than text or pictures.  An efficient way of separating areas of the page.

Mode of Address - how the magazine talks to the audience.

Sell Lines - text on the cover that helps to sell the magazine to the audience.

Banners - text which stands out because its on a coloured background.

House Style - a magazines distinctive design that distinguishes it from its competitors.

Borders - the gaps at the edges of the page.

Gutters - the gaps between the columns of text.

Leading - the space between lines of text.

Kerning - the space between letters.

Strap lines - a smaller headlines, printed above the main headline.

By-lines - name of the person who wrote the article.

Anchorage - the way in which text helps to pin down the meaning of a picture and visa versa.