Blumler and Katz discuss
Audiences consume the media for different needs and in different ways. The media industry is not the only one to blame, people need the media to fulfil their needs and wants. Media consumers choose texts that fulfil their needs and wants.
- To be INFORMED and EDUCATED about the world in which they live
- To IDENTIFY personally with characters and situations in order to learn about themselves
- To be ENTERTAINED by a range and variety of well constructed texts
- To use the media as a taking point for SOCIAL INTERACTION or DISCUSSION
- To ESCAPE from their 'daily grind' into other worlds and situations.