Semiotics

What is Semiotics?

Semiotics is the study of signs and their meaning;

• what they indicate
• what they symbolize
• who are they designed for
• how they make us feel
• what they are communicating to us

    Semiotics studies the linguistics in SIGNS and non-linguistic sign systems such as the use of colour and symbols.  There are many different signs that are used in a variety of ways.  For example, when someone puts their thumb up that means that everything is good, it is known as a very positive gesture. Semiotics is often used in magazines too.  If you were to read a magazine and there was a large exclamation mark after a title you'd immediately think that this is an important and shocking story. 
     The word 'Semiotics' was invented by the philosopher Saussure.